The latest from Smashbox

2 Aug

Last week I got to attend an amazing event at Roodebloem Studios in Woodstock. In the morning we were treated to a presentation on the new DKNY scent, My New York, as well as a few other magnificent fragrances. (Blog post to follow soon!)

In the afternoon, after having an delicious lunch, we went to another studio where Smashbox’s awesome products were on display. When I walked in and saw all the make-up I was legitimately concerned that someone would slip in my drool.

It was like Smashbox heaven!

Will, a Smashbox expert from LA (who was born in SA – because he’s cool like that) spoke to us about all the latest products. He also showed us a video to help us determine what faceshape we have. It was hilarious, because even with the help of the handy video, nobody could figure out what they are! I think everyone wanted to be heart shaped faces, because let’s face it – it sounds amazing. But I turned out to be an oval shape (lekker ovaalgesig!).

You can check out the video below.

He spoke to us about their new #SHAPEMATTERS campaign, which focusses on make-up for your faceshape. I found the concept very interesting, because the fashion industry places a lot of emphasis on clothes for your bodyshape, but the beauty industry doesn’t talk about make-up for your faceshape.

The have a lot of videos on their YouTube channel which shows you how to use their products to #werk with your faceshape! Do check them out!